Episode 49: David Gluckman, Author of "That S*it Will Never Sell" on building brands that may (or may not) sell
Today’s guest is the man, the myth, the legend, David Gluckman.
David is the Author of the book “That S*it Will Never Sell,” and is the creator of Baileys (the number one selling liqueur in history, which has sold billions of bottles across 160 countries. David is also the mind behind Ciroc Vodka, Tanqueray 10 and dozens of other beverage brands.
In the podcast today we discuss:
The story of Baileys and what he learned after presenting the brand to his clients
David’s advice on advancing ideas through large organizations
What large companies should do with their market research budgets
…And so much more
David is truly a living legend in the world of beverage alcohol, and he shared a wealth of knowledge in today’s conversation.
Without further ado, I hope you enjoy my conversation with David Gluckman.
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