Episode 38: Hugh Thomas from Ugly Drinks on the Ugly founding story, what makes a truly sticky consumer brand, and how he defines success as a founder
Today's guest is Hugh Thomas. Hugh is the CEO and co-founder of Ugly Drinks, a flavored sparkling water brand founded in the U.K. Hugh and his co-founder, Joe met while working for Vita Coco coconut water before deciding to start their own business, disrupting the soft drinks industry.
In the podcast today, we discuss:
How Hugh and Joe went from Googling how to build a business in their apartment in London, to having distribution in nearly 10,000 stores across Europe and the United States
What makes a truly sticky consumer brand
How Hugh defines success as a founder, and so much more
Hugh was such a wonderful guest and I hope you enjoy the interview as much as I did.
If you do enjoy the interview, please share the podcast and we'd really appreciate if you can leave us a review in Apple podcasts. It really does help. Without further ado, please enjoy my interview with Hugh Thomas.
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